Multi-platform Launch
Ulta Beauty- Immersive AR Cross Platforms Beauty Experience
Client:
Platforms:
Services:
- AR Strategy
- 3D Modeling
- XR Campaign Execution
- Social Publishing
Client:
Platforms:
Services:
- AR Strategy
- 3D Modeling
- XR Campaign Execution
- Social Publishing
Our Goals:
Ulta Beauty partnered with Worldwide XR to reimagine how Gen Z and Millennial audiences experience beauty. Through a robust immersive content strategy and cross-platform AR activations, the campaign brought Ulta Beauty Collection products to life- blending beauty, technology, and storytelling in entirely new ways.
Deliverables:
- 45+ AR product & brand experiences
- 3D models (FBX, OBJ, GLB) for hero products
- AR filters, portals, scavenger hunts
- Volumetric influencer content
- Social publishing guides (Snapchat, TikTok, Meta, 8th Wall, VueXR)
- Demo videos, QR codes, sizzle reels
Immersive AR Ecosystem
The partnership launched a suite of multi-platform XR experiences that blurred the line between digital and in-store shopping.
- Product Showcases: Immersive AR portals with ingredient-inspired 3D props and direct e-commerce links.
- Brand Storytelling: Volumetric influencer videos, logo overlays, and interactive photo frames.
- Gamified Engagement: AR quizzes, scavenger hunts, and face-tracked mini-games driving repeat interaction.
- Geo-Tagged Content: Cinematic AR activations at Ulta stores in LA, Phoenix, Miami, and Nashville, connecting digital engagement with real-world retail.
Immersive Product Worlds
Game On! Ulta’s Most Playable AR Experiences
Grow & Glow AR Game
An interactive Snapchat AR experience where users nurture seeds that bloom into Ulta Beauty products, symbolizing growth, self-care, and natural beauty.
Play on Snapchat:
Play on VueXR:
Grow & Glow AR Game
An interactive Snapchat AR experience where users nurture seeds that bloom into Ulta Beauty products, symbolizing growth, self-care, and natural beauty.
Play on Snapchat:
Play on VueXR:
Face Filter Game
An immersive AR mini-game that uses facial tracking to let users catch falling beauty products in real time.
Play on Snapchat:
Play on 8thWall:
Grow & Glow AR Game
An interactive Snapchat AR experience where users nurture seeds that bloom into Ulta Beauty products, symbolizing growth, self-care, and natural beauty.
Play on Snapchat:
Play on VueXR:
Face Filter Game
An immersive AR mini-game that uses facial tracking to let users catch falling beauty products in real time.
Play on Snapchat:
Play on 8thWall:
Grow & Glow AR Game
An interactive Snapchat AR experience where users nurture seeds that bloom into Ulta Beauty products, symbolizing growth, self-care, and natural beauty.
Play on Snapchat:
Play on VueXR:
Your Journey with WorldwideXR
From first call to final experience- every step is immersive. Reach out today!
01 Instant Connection
Once you reach out, our team responds immediately. You’ll receive a personal follow-up from our production consultants to understand your goals, timeline, and vision.
02 Consultation
We schedule a focused strategy session to explore your objectives in depth. Together, we define opportunities for innovation and outline what success looks like for your brand.
03 Concept Development
Our creative and technical teams translate your ideas into tangible concepts. We visualize your story across XR, AI, film, or experiential platforms.
04 Production & Execution
From virtual sets to mixed-reality activations, you’ll have visibility at every stage through guided reviews, ensuring precision and impact.
05 Launch & Beyond
After deployment, we continue optimizing your experience- capturing analytics, engagement insights, and opportunities for future expansion. WorldwideXR becomes your long-term partner in innovation.
Ford Motor Company X Charli D’Amello
Worldwide XR produced the groundbreaking “It Takes an Icon To Drive an Icon” campaign launching the 2023 Ford Mustang Mach-E.
The Patrick Mahomes MVP Experience
Worldwide XR created The MVP Experience, an immersive XR game that lets fans step onto Arrowhead Stadium, play as quarterback, and train alongside a virtual Mahomes.
The Technology
Using 106 cameras in a spherical room, WXR volumetrically captured the full 360-degree body and depth of Charli and Marc D’amelio to bring them into an incredible, real-time, augmented reality display. In addition, WXR used a 160 camera photogrammetry rig to capture Charli and Marc in the highest resolution 3D file possible. WXR utilized deep-fake technology to digitally de-age the D’Amelios and Unreal Engine to design and implement virtual, dynamic backgrounds. Both the ‘65 and ‘23 Mustangs were captured using the proprietary technology of WXR.
The Shoot. How WXR Gives You Cutting Edge Content for Less
If Ford pitched their concept for the campaign to an industry-expert, that person would likely estimate a production budget of ~$5 MM. Nobody would guess WXR’s actual production budget: $1 MM. How can WXR save its’ clients 80%? An agile organizational structure, cutting-edge photogrammetry and volumetric capture technology, and the ingenious leadership of WXR CEO, Travis Cloyd. WXR’s unique skill set facilitated completion of the shoot in one week and with Charli on set for just a single day. subsidiary Spatial Motors.
Giant Ulta Beauty Gift Box
Shows a giant gift box that opens and pops the newly launched makeup products from Ulta Beauty Collection. Clicking each product will open the product and its 5 of its unique colors.
Lip Stain Fruit Blast AR Experience
Shows the newly launched Lip Stain from Ulta Beauty Collection along with 5 of its unique colors by blasting off the fruits that are used as ingredients.
UBC Products Falling from Sky in AR Demo Video
Watch Ulta Beauty’s newest products make a grand entrance—falling from the sky in a playful AR reveal that captures attention and sparks excitement.
All products AR Portal
A cinematic experience of an AR portal with All products inside a floating island environment.
