Ford Motor Company x Charli D’amelio
Ford Motor Company X Charli D’Amello “It Takes an Icon to Drive an Icon”
In 2022, Worldwide XR and Ford Motor Company collaborated to create the most innovative advertising campaign of the decade: It Takes an Icon To Drive an Icon. WXR and Ford enlisted the world’s leading social media influencer, Charli D’Amelio, to feature in a campaign unveiling the long-awaited 2023 Ford Mustang Mach-E. Worldwide XR conceptualized, scripted, story-boarded, directed, captured, edited, and marketed this game-changing advertising campaign.
Early on in the development process, Worldwide XR honed in on the nostalgia evoked by one of Ford’s most iconic automobiles: the ‘65 Mustang. To leverage this nostalgia for a youthful audience, WXR built the campaign around the juxtaposition of a digitally de-aged Charli and Marc D’Amelio and ‘65 Mustang alongside today’s Charli and Marc and the ‘23 Mustang Mach-E. The result is a technologically innovative and emotionally compelling campaign that blurs the line between a short-film and long-form advertising.
Client:
Platforms:
Overview:
In 2022, WorldwideXR partnered with Ford Motor Company to launch the 2023 Mustang Mach-E through a next-generation immersive campaign featuring Charli D’Amelio, one of the world’s most influential creators.
The campaign combined cinematic storytelling, XR technology, and social media distribution to reach audiences at massive scale.
Key Services & Deliverables
Virtual Production
- Unreal Engine virtual sets
- Deepfake & digital performance integration
- Real-time rendering & 360° environment builds
AR & VR Experience Development
- 20+ interactive volumetric AR assets
- Platform deployment: Snapchat, 8th Wall, VueXR, Oculus Quest 2
- Full-scale AR/VR/360° immersive experiences
Video & Content Production
- Hero films (long-form & short-form)
- 360° YouTube content & promotional assets
- BTS, press kits, and influencer activations (Charli D’Amelio)
The Story:
WorldwideXR tapped into Ford’s rich legacy, pairing the ’65 Mustang with the 2023 Mustang Mach-E to bridge generations through storytelling and technology.
Using volumetric capture, Unreal Engine, and digital de-aging, the campaign delivered an emotionally resonant short-film experience that blurred the line between commercial and entertainment.
CMG successfully negotiated on WXR’s behalf to have Charli post the following:
- 1 Youtube Post
- 1 Youtube360 VR Post
- 4 TikTok Posts
- 1 or More Instagram Feed Posts and
- 1 or More Instagram Stories Post. Just Charli’s required posts exceed $1000000 in value, roughly equivalent to WXR’s entire production budget.
Next-Gen VR Activation: Oculus Quest 2 VR App featuring 3 fully immersive experiences.
Immersive XR Experience
Ford Mustang Mach-E GT in Virtual Studio
Immerse yourself into this wonderful VR experience to see a real-life, hyper-realistic Ford Mustang Mach E GT || 2023 edition car inside a 3D virtual showroom. You can try different colors, interact with the car to open and close the frunk, trunk, and doors.
Charli's Garage VR experience
Immerse yourself into this wonderful VR experience to see a real-life, hyper-realistic Ford Mustang Mach E GT || 2023 edition car inside Charli’s home garage. You can interact with the car to open and close the frunk, trunk, and doors.
Gas station VR experience
Immerse yourself into this wonderful VR experience to see a real-life, hyper-realistic Ford Mustang Mach E GT || 2023 edition car inside a deserted 3D virtual Gas station. You can see the old legendary car is filling its gas tank.
Car with info callouts in AR
Immerse yourself into this wonderful VR experience to see a real-life, hyper-realistic Ford Mustang Mach E GT || 2023 edition car in your physical space around you. You can learn more about the features shown on 3D information callouts.
Ford Mustang Mach-E in All Colors || 2023 edition
Ford Mach-E with multi color option, pick your favorite color. Immerse yourself into this wonderful VR experience in your physical space around you. You can try different colors from the palette, take pictures and record videos of the AR content.
Aerodynamic design showcase
Immerse yourself into this wonderful VR experience to see a real-life, hyper-realistic Ford Mustang Mach E GT || 2023 edition car in your physical space around you. You can see the aerodynamic shape of the car, walk around the car, take pictures and record videos of the AR content.
Immersive XR Experience
Ford Mustang Mach E and Charli in AR
Immerse yourself into this wonderful AR experience to see Charli D’Amelio next to a real-life, hyper-realistic Ford Mustang Mach E GT || 2023 edition car in your physical space around you. You can walk around the car, take pictures and record videos of the AR content.
Ford Mustang Mach E in Virtual Studio
Immerse yourself into this wonderful 360 degree VR experience to see a Ford Mustang Mach E GT || 2023 edition car inside a 3D virtual showroom.
Immersive XR Experience
Charli driving Ford Mustang Mach E
Immerse yourself into this wonderful AR experience to see Charli D’Amelio in the driving seat of a real-life, hyper-realistic Ford Mustang Mach E GT || 2023 edition car in your physical space around you. You can walk around the car, take pictures and record videos of the AR content.
Charli loves Ford
Immerse yourself into this wonderful AR experience to see Charli D’Amelio in your physical space around you. You can walk around her, take pictures and record videos of the AR content.
Immersive XR Experience
Charli Hologram- Dancing Charli
Immerse yourself into this wonderful AR experience to see a hologram of Charli D’Amelio in your physical space around you. You can walk around her, take pictures and record videos of the AR content.
Charli Hologram- When I was your age
Immerse yourself into this wonderful AR experience to see a hologram of Charli D’Amelio and her dad Marc D’Amelio in your physical space around you. You can walk around them, take pictures and record videos.
The Technology
Using 106 cameras in a spherical room, WXR volumetrically captured the full 360-degree body and depth of Charli and Marc D’amelio to bring them into an incredible, real-time, augmented reality display. In addition, WXR used a 160 camera photogrammetry rig to capture Charli and Marc in the highest resolution 3D file possible. WXR utilized deep-fake technology to digitally de-age the D’Amelios and Unreal Engine to design and implement virtual, dynamic backgrounds. Both the ‘65 and ‘23 Mustangs were captured using the proprietary technology of WXR.
The Shoot. How WXR Gives You Cutting Edge Content for Less
If Ford pitched their concept for the campaign to an industry-expert, that person would likely estimate a production budget of ~$5 MM. Nobody would guess WXR’s actual production budget: $1 MM. How can WXR save its’ clients 80%? An agile organizational structure, cutting-edge photogrammetry and volumetric capture technology, and the ingenious leadership of WXR CEO, Travis Cloyd. WXR’s unique skill set facilitated completion of the shoot in one week and with Charli on set for just a single day. subsidiary Spatial Motors.
Your Journey with WorldwideXR
From first call to final experience- every step is immersive. Reach out today!
01 Instant Connection
Once you reach out, our team responds immediately. You’ll receive a personal follow-up from our production consultants to understand your goals, timeline, and vision.
02 Consultation
We schedule a focused strategy session to explore your objectives in depth. Together, we define opportunities for innovation and outline what success looks like for your brand.
03 Concept Development
Our creative and technical teams translate your ideas into tangible concepts. We visualize your story across XR, AI, film, or experiential platforms.
04 Production & Execution
From virtual sets to mixed-reality activations, you’ll have visibility at every stage through guided reviews, ensuring precision and impact.
05 Launch & Beyond
After deployment, we continue optimizing your experience- capturing analytics, engagement insights, and opportunities for future expansion. WorldwideXR becomes your long-term partner in innovation.
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Deliverables. What WXR Can Provide
While the scope of media deliverables continues to expand, WXR will provide, at minimum, the following assets:
- Traditional Long Form + Short Form 2D ‘Hero Video’
- Social Posts for TikTok, Instagram, Reels, Snap, Youtube, and Youtube 360
- Augmented Reality Experiences, including 20+ pieces of Volumetric Capture content, viewable on SnapChat, 8th Wall, and VueXR
- Virtual Reality Experience viewable with the Oculus Quest 2
- 360 Video Experience for Youtube 360
- Behind the Scenes 2D Pictures + Video
- Press Release and Press Support for Charli’s Team.
CMG successfully negotiated on WXR’s behalf to have Charli post the following:
- 1 Youtube Post
- 1 Youtube360 VR Post
- 4 TikTok Posts
- 1 or More Instagram Feed Posts and
- 1 or More Instagram Stories Post. Just Charli’s required posts exceed $800,000 in value, roughly equivalent to WXR’s entire production budget.